OFFICE SPACE BUILDING SAFETY: WHAT’S NEW AT THE HIPPODROME

Professionals returning to office spaces across Manhattan have several considerations to weigh. Many have changed the way they commute, and others have modified their schedules to reduce their office occupancy. Top of mind for everyone is office building safety. Tenants at ElevatedNY can rest assured that our owner-operated building, the historic Hippodrome, has made changes since this spring to ensure our space is as safe as possible.   Starting at the entrance, the building’s door handles have been coated in NanoSeptic self-cleaning material that helps to kill viruses on contact. Select doors are also propped open at high-traffic times, allowing… Read More

Providing Effective Feedback in the Workplace

Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships.   Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More

Boost Sales: Creating a Unique Business Identity Brand

One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to creating your brand identity, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to creating your brand identity…. Read More

Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

Social media is free to use. Today every business owner has access to an unprecedented amount of free digital branding and marketing tools. Other than the fact that social media management and branding for your business can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends,… Read More

The Small Business Advantage in New York City

For the entrepreneur, New York offers a stable environment, a large economy, and access to one of the world’s busiest regions. Small business owners and professionals in the state don’t expect that to change and are largely optimistic about what the future holds. The city’s growth has been fueled by the booming real estate market and construction industry, banking industry and growing technology sector, all contributing to the small business advantage in New York City. New York’s diversity is also a positive factor for small business growth. Immigrants have been setting up small businesses for well over a century. New… Read More

Making the Best Impression for your Brand

Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward, maximizing brand impact along the way. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Seating Etiquette 101: Meeting Efficiency

Every business has unique needs and expectations to consider when planning a meeting. Researching and being specific about what you need and expect for every meeting will minimize stress for everyone involved. Remember that the meetings you organize will reflect and build your business brand, leaving a lasting impression.  Sitting side by side is great positioning for collaborating and brain storming between two people. Most people gravitate to this position naturally when they are working on the same project. Depending on your level of comfort prior to the meeting there might be a feeling of discomfort or invasion of personal… Read More

Generating Sales Leads For Your Business in 2017

Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don’t consider yourself a salesperson, you need to understand that the possibilities for finding new customers range from cold calling to buying lists of potential customers to using newer Internet techniques like search engine optimization (SEO) to drive new business to your website. A major step to involving your team in growing your current customer base is to create and share your Ideal Customer. Give him or her a name. Mr./Mrs. Right is a good one. Be sure to include your description of ‘Mr… Read More

Benefits Offered to Your Midtown Manhattan Business by a Virtual Receptionist

One of the most appealing aspects of a Virtual Office in New York City is the different amenities that are offered with it. One of the best amenities that you will experience is the service provided by a Virtual Receptionist. This is who will help you get organized and who will help you take care of all of your clients and customers. Virtual Receptionists at ReadySet! Offices are extremely skilled and have been well trained, which means they will understand how to deal with your customers in an effective manner. Some of the benefits offered by a Virtual Receptionist are:… Read More