Category Archives: NYC Places

Celebrating the Holiday Season in NYC

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Sarah Berman, Executive Director of the Avenue of the Americas Association & President of The Berman Group, answers a few questions about how our NYC neighborhood is thriving this holiday season.   Q: What programs has the Avenue of the Americas Association developed to foster community on the Avenue during such a challenging time for NYC and Midtown? A: Despite COVID-19, the Association and its members have remained unified in support of New York, community organizations and tenants along the Avenue. We’ve just launched our 2020 “Dine Out December” program, offering discounts to neighborhood patrons who order their meals to… Read More

Taking the Entrepreneurial Plunge

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Ready to take the plunge, start your own business, and embrace entrepreneurship? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on… Read More

Providing Effective Feedback in the Workplace

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Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships.   Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More

Boost Sales: Creating a Unique Business Identity Brand

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One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to creating your brand identity, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to creating your brand identity…. Read More

Business Health Tips

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Meeting a client on the fifth floor? Skip the elevator and take the stairs instead. Small changes can really add up throughout your business trip and make a difference.The easiest and most effective way to stay healthy while traveling for business is to walk.There’s no better way to explore your surroundings than on foot. Fresh air and exercise will also refocus your mind and body, enabling you to work in tip top shape. The open space near your hotel bed provides the perfect space for exercise. Get out your yoga mat or put on a 10 minute high intensity cardio… Read More

The Small Business Advantage in New York City

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For the entrepreneur, New York offers a stable environment, a large economy, and access to one of the world’s busiest regions. Small business owners and professionals in the state don’t expect that to change and are largely optimistic about what the future holds. The city’s growth has been fueled by the booming real estate market and construction industry, banking industry and growing technology sector, all contributing to the small business advantage in New York City. New York’s diversity is also a positive factor for small business growth. Immigrants have been setting up small businesses for well over a century. New… Read More

Location, Location, Location…& Amenities: What’s it like having an Executive Office at the Hippodrome building in Midtown Manhattan?

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When starting or building your business, it all comes down to location.  The office space amenities are important too. Executive office space in the Hippodrome building in Midtown Manhattan offers the whole package. What’s it like having an Executive Office at ReadySet! Offices? The surrounding neighborhood, building amenities, furnished offices and meeting space combine to make ReadySet! Offices at the Hippodrome building the ideal location to start or build your business. At ReadySet! Offices, all of the common areas and exterior executive office space and suites have plenty of natural light to brighten your time in the office. The 24/… Read More

Putting Together the Dream Team for Your New Business

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“Teamwork” is one of those words that are thrown around constantly in the business world, along with all the other sports metaphors, like “keeping your eye on the ball,” “going for the win” and “knocking it out of the park.” But the fact is, unless you’re a business of one, whom you choose as your partners, colleagues and employees – i.e. your team – may be the single most important factor in whether you can… well… knock it out of the park. After all, you may have the most ingenious, marketable product, and you may be working out of the… Read More

Business Lunch Etiquette – Do’s and Don’ts

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Have you ever had a stranger not thank you after you’ve held the door open for him? Or, as you’re searching the shelves in a supermarket, someone passes in front of you and doesn’t say “Excuse me?” In life, we should probably learn to let this little stuff go, in order to keep our sanity. But in business, we can’t afford to take anything for granted. Whether you’re the client or the business owner, you want to be on your best behavior and learn, as they say, how to “give good lunch.” Etiquette, manners and behavior are second nature to… Read More

How to Decorate Your Executive Office

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Your look and feel of your executive office designs says a lot about you. It immediately telegraphs to colleagues and clients essential information about your professionalism, taste level and work style. Executive office decorations and arrangements can even impact your productivity and ultimate success rate. So how do you decorate your executive office to maximize your output? In general, less is more. Décor in an executive office is generally sleek, efficient and charming. It should project a sense of both humming activity and quiet calm – and of both professionalism and personality. And it should impress rather than depress. Here… Read More