Celebrating the Holiday Season in NYC

Sarah Berman, Executive Director of the Avenue of the Americas Association & President of The Berman Group, answers a few questions about how our NYC neighborhood is thriving this holiday season.   Q: What programs has the Avenue of the Americas Association developed to foster community on the Avenue during such a challenging time for NYC and Midtown? A: Despite COVID-19, the Association and its members have remained unified in support of New York, community organizations and tenants along the Avenue. We’ve just launched our 2020 “Dine Out December” program, offering discounts to neighborhood patrons who order their meals to… Read More

Taking the Entrepreneurial Plunge

Ready to take the plunge, start your own business, and embrace entrepreneurship? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on… Read More

It’s Time to Hire!

Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. This is key when hiring employees for your small business. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your… Read More

Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

Social media is free to use. Today every business owner has access to an unprecedented amount of free digital branding and marketing tools. Other than the fact that social media management and branding for your business can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends,… Read More

The Small Business Advantage in New York City

For the entrepreneur, New York offers a stable environment, a large economy, and access to one of the world’s busiest regions. Small business owners and professionals in the state don’t expect that to change and are largely optimistic about what the future holds. The city’s growth has been fueled by the booming real estate market and construction industry, banking industry and growing technology sector, all contributing to the small business advantage in New York City. New York’s diversity is also a positive factor for small business growth. Immigrants have been setting up small businesses for well over a century. New… Read More

Making the Best Impression for your Brand

Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward, maximizing brand impact along the way. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Get ready for your next meeting in Midtown Manhattan. ReadySet! Offices can help.

As a professional in providing a variety of different types of meeting space in Midtown Manhattan, I have seen a lot of presentations, from intimate groups to larger training sessions. Due to my constant interaction with meeting attendees, I can offer advice about planning a presentation. The first thing I tell my meeting clients over and over -BE PREPARED! PREPARATION IS THE KEY The purpose of a presentation is to inform, persuade and build good will. But, at the same time, you have to keep things interesting and organized.  A presentation must be crafted for listeners. Figure out your content… Read More

How to Decorate Your Executive Office

Your look and feel of your executive office designs says a lot about you. It immediately telegraphs to colleagues and clients essential information about your professionalism, taste level and work style. Executive office decorations and arrangements can even impact your productivity and ultimate success rate. So how do you decorate your executive office to maximize your output? In general, less is more. Décor in an executive office is generally sleek, efficient and charming. It should project a sense of both humming activity and quiet calm – and of both professionalism and personality. And it should impress rather than depress. Here… Read More

Executive Suites Success Story: Alliance Residential Company

Today’s Executive Suites Success Story is Alliance Residential Company, a national real estate company whose Northeast Headquarters is located at Executive Suites at the Hippodrome. We spoke with Adam Fruitbine, Managing Director & Portfolio Manager. Number of Employees: 2,000 total, 3 in the New York office. Specialties: Real estate — specifically, U.S. rental apartment development, acquisitions and property management. They handle the firm’s Northeast operations from NYC, as well as its fund and discretionary investment management platform. Company History: Fruitbine says: “Alliance is a national apartment operator, developer and property manager with over 70,000 units under management and roughly $9B AUMs. We are one… Read More