Open- (and Business-) Minded

Establishing a professional image and securing your brand’s name is a difficult undertaking.  The last thing that should be adding stress for a new business owner is the presentation, or ancillary staff, of the office they choose to work in. Make it easy on yourself by selecting a space that helps establish credibility and trust among your clients by taking a serious, business-minded approach to your office space. There are many factors to consider when finding an office space for your burgeoning business, location easily topping the list. In New York City, the neighborhood and the building your business calls… Read More

Ready. Set! Renovated.

The final weeks of the year bring that familiar combination of holiday festivities and workplace hustle. We are excited to add to your reasons to celebrate by announcing the first phase of the ReadySet! Offices 4th floor renovation is nearly complete. From a design standpoint, think executive style with a boutique twist: sleek, Zen-like gray and silver hues with pops of fresh color. Bright yet soft lighting and modern artwork along the walls. Marble and limestone touches that align with our grand lobby inside the historic, Class A Hippodrome building. Spearheaded by award-winning architectural firm L.B. Architects, who marry form… Read More

Generating Sales Leads For Your Business in 2017

Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don’t consider yourself a salesperson, you need to understand that the possibilities for finding new customers range from cold calling to buying lists of potential customers to using newer Internet techniques like search engine optimization (SEO) to drive new business to your website. A major step to involving your team in growing your current customer base is to create and share your Ideal Customer. Give him or her a name. Mr./Mrs. Right is a good one. Be sure to include your description of ‘Mr… Read More

HuffPo: Older Americans Making Their Own Opportunities

We came across a very interesting piece this week on the Huffington Post that we felt was worth sharing. It turns out that many older workers, facing a tough employment market, are improving their fortunes by turning to entrepreneurship — often renting office space, partnering with others and building new businesses from the ground up. Here’s the story: Self-Employment An Escape From Long-Term Joblessness For Some Older Workers Three of every 10 self-employed workers older than 45 turned to entrepreneurship after being laid off, according to a new AARP survey. And the findings suggest starting a business is a good… Read More