Making the Best Impression for your Brand

Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can… Read More

Benefits of Mediation for Small Business Owners

Corporate meetings, to everyday employee management, mediation skills can come in handy in all workplace settings. It is your responsibility as a manager and business owner to create and maintain a healthy work environment. Support and inspire your employees. Addressing conflict head on will gain you respect as an employer. All too often conflict is avoided – stick your head in the sand and hope things will sort themselves out. The workplace should be a space where people feel supported and comfortable. An uncomfortable environment and distrust will only lead your employees and even contract workers to get annoyed and… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Generating Sales Leads For Your Business in 2017

Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don’t consider yourself a salesperson, you need to understand that the possibilities for finding new customers range from cold calling to buying lists of potential customers to using newer Internet techniques like search engine optimization (SEO) to drive new business to your website. A major step to involving your team in growing your current customer base is to create and share your Ideal Customer. Give him or her a name. Mr./Mrs. Right is a good one. Be sure to include your description of ‘Mr… Read More

First Impressions: Why Virtual Offices Help

If you are an attorney, financial executive, sales professional, entrepreneur or you need satellite space and are preparing to, our have just opened a business, you know that making a professional impression is essential. After all, you are going to be asking your customers and clients to pay you money for the services that you offer and you need to ensure that your business appears professional and trustworthy. However, for many startup businesses, the ability to rent a traditional office space is simply non-existent. This is when you should really focus on that “appear” term in the previous sentence. As… Read More

Putting Together the Dream Team for Your New Business

“Teamwork” is one of those words that are thrown around constantly in the business world, along with all the other sports metaphors, like “keeping your eye on the ball,” “going for the win” and “knocking it out of the park.” But the fact is, unless you’re a business of one, whom you choose as your partners, colleagues and employees – i.e. your team – may be the single most important factor in whether you can… well… knock it out of the park. After all, you may have the most ingenious, marketable product, and you may be working out of the… Read More

Tools and Resources Every New Business Should Have

Whether you’re a lawyer, an accountant or a tech entrepreneur, starting your own business can be an exciting, promising and sometimes frightening proposition. On the one hand, it’s the American dream to work for one’s self, call all the shots and chart one’s own success. On the other hand, there are always unknowns in the business world. But if you arm yourself with the proper tools and resources, you can infinitely increase your chances for creating a successful business that will grow and expand over time.  Law & Order Unless you’re a law firm, you’re going to need to retain… Read More

How to Decorate Your Executive Office

Your look and feel of your executive office says a lot about you. It immediately telegraphs to colleagues and clients essential information about your professionalism, taste level and work style. Office design and arrangement can even impact your productivity and ultimate success rate. So how do you decorate your executive office to maximize your output? In general, less is more. Décor in an executive office is generally sleek, efficient and charming. It should project a sense of both humming activity and quiet calm – and of both professionalism and personality. And it should impress rather than depress. Here are some… Read More

Executive Suites Success Story: Alliance Residential Company

Today’s Executive Suites Success Story is Alliance Residential Company, a national real estate company whose Northeast Headquarters is located at Executive Suites at the Hippodrome. We spoke with Adam Fruitbine, Managing Director & Portfolio Manager. Number of Employees: 2,000 total, 3 in the New York office. Specialties: Real estate — specifically, U.S. rental apartment development, acquisitions and property management. They handle the firm’s Northeast operations from NYC, as well as its fund and discretionary investment management platform. Company History: Fruitbine says: “Alliance is a national apartment operator, developer and property manager with over 70,000 units under management and roughly $9B AUMs. We are one… Read More

Choosing the Perfect Receptionist

We’ve all experienced both sides of the coin: You walk into an office, perhaps a little late after an uneasy commute, or nervous before a job interview. The receptionist gives you a warm greeting, checks you in and then shows you where to make yourself comfortable while you wait for your appointment.You’re offered a cup of coffee or some water, and her smile puts you at ease. Then there’s the flip side. You walk into the office, stand at the edge of the desk without being acknowledged while the receptionist carries on what appears to be a personal phone call…. Read More