Many New Yorkers are finding that they miss the comfort of a distraction-free professional space to work as their offices remain closed. Some have been carefully balancing their personal and professional space for 10 months and, with no end in sight, are beginning to explore alternate ways to work outside their home. While NYC certainly has its share of co-working locations, cafes where laptops are welcome, and even hotels offering day-passes, finding a professional space that provides privacy, safety, and reliability without committing to a long-term contract is next to impossible. At ElevatedNY we’re starting the year off by inviting… Read More
Category Archives: Executive Suites
Office Building Safety: What’s New at the Hippodrome
Professionals returning to office spaces across Manhattan have several considerations to weigh. Many have changed the way they commute, and others have modified their schedules to reduce their office occupancy. Top of mind for everyone is office building safety. Tenants at ElevatedNY can rest assured that our owner-operated building, the historic Hippodrome, has made changes since this spring to ensure our space is as safe as possible. Starting at the entrance, the building’s door handles have been coated in NanoSeptic self-cleaning material that helps to kill viruses on contact. Select doors are also propped open at high-traffic times, allowing… Read More
Ready. Set! Renovated.
The final weeks of the year bring that familiar combination of holiday festivities and workplace hustle. We are excited to add to your reasons to celebrate by announcing the first phase of the ReadySet! Offices 4th floor renovation is nearly complete. From a design standpoint, think executive style with a boutique twist: sleek, Zen-like gray and silver hues with pops of fresh color. Bright yet soft lighting and modern artwork along the walls. Marble and limestone touches that align with our grand lobby inside the historic, Class A Hippodrome building. Spearheaded by award-winning architectural firm L.B. Architects, who marry form… Read More
Taking the Entrepreneurial Plunge
Ready to take the plunge and start your own business? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on the list… Read More
It’s Time to Hire!
Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your business is ready to expand or an employee in an… Read More
Providing Effective Feedback in the Workplace
Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships. Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More
Boost Sales: Creating a Unique Business Identity Brand
One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to building, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to your branding. People are all human, but… Read More
Social Media Mayhem: How to Dominate Your Industry Using Digital Branding
Social media is free to use. Today every business owner has access to an unprecedented amount of free digital marketing tools. Other than the fact that social media management and branding can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends, news, and technology advancements. Creating… Read More
Making the Best Impression for your Brand
Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can… Read More
Reignite Your Entrepreneurial Spirit!
If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More