Ready to take the plunge and start your own business? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on the list… Read More
Monthly Archives: October 2017
It’s Time to Hire!
Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your business is ready to expand or an employee in an… Read More
Providing Effective Feedback in the Workplace
Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships. Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More
Boost Sales: Creating a Unique Business Identity Brand
One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to building, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to your branding. People are all human, but… Read More