Author Archives: Glen

Taking the Entrepreneurial Plunge

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Ready to take the plunge, start your own business, and embrace entrepreneurship? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on… Read More

It’s Time to Hire!

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Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. This is key when hiring employees for your small business. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your… Read More

Providing Effective Feedback in the Workplace

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Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships.   Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More

Boost Sales: Creating a Unique Business Identity Brand

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One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to creating your brand identity, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to creating your brand identity…. Read More

Planning Ahead for the Holiday Bustle

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A new season is upon us. New York City is beautiful and busy with the many Holidays approaching fast. As we start preparing for the holiday season, it can be hard on a small business to keep their head above water. Understandably you and your employees will take time off. Instead of stressing out during Thanksgiving dinner, be proactive now and explore your ReadySet! serviced office advantages to keep your business on the rise while getting ready for the holiday season. Plan and Execute When trying to avoid the slowdown that accompanies the holiday season, start planning early. You need… Read More

Staying Flexible and Fit with your Office Space

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Sitting behind a desk and in front of a computer for 8 hours a day or more will definitely help you get some work accomplished; however, this extended sitting in your full time office space may have detrimental effects on your health. This is compounded by the doughnuts left in the kitchen in the morning and coffee and gossip in the afternoon. In many cases, working hard and working out can’t seem to find a happy mix. However, the good news is that how to stay healthy while working a desk job is achievable with the right strategies. Some tips… Read More

Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

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Social media is free to use. Today every business owner has access to an unprecedented amount of free digital branding and marketing tools. Other than the fact that social media management and branding for your business can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends,… Read More

Business Health Tips

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Meeting a client on the fifth floor? Skip the elevator and take the stairs instead. Small changes can really add up throughout your business trip and make a difference.The easiest and most effective way to stay healthy while traveling for business is to walk.There’s no better way to explore your surroundings than on foot. Fresh air and exercise will also refocus your mind and body, enabling you to work in tip top shape. The open space near your hotel bed provides the perfect space for exercise. Get out your yoga mat or put on a 10 minute high intensity cardio… Read More

The Small Business Advantage in New York City

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For the entrepreneur, New York offers a stable environment, a large economy, and access to one of the world’s busiest regions. Small business owners and professionals in the state don’t expect that to change and are largely optimistic about what the future holds. The city’s growth has been fueled by the booming real estate market and construction industry, banking industry and growing technology sector, all contributing to the small business advantage in New York City. New York’s diversity is also a positive factor for small business growth. Immigrants have been setting up small businesses for well over a century. New… Read More

Making the Best Impression for your Brand

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Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward, maximizing brand impact along the way. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives… Read More