Monthly Archives: June 2014

NYC Entrepreneur Profile: CitySlips

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This is a story about Katie Shea and Susie Levitt, two NYU undergraduates studying Marketing and Finance who loved wearing high heels — but hated the way their feet felt after walking around New York City in them all day. So, in 2008, they put there heads together and created CitySlips — ballet flats that fold up and fit into a little purse women can easily carry with them — allowing them to change into comfy shoes at any point in their busy day. Cut to six years later. Shea and Levitt’s and little ballet shoes are selling at Neiman Marcus, Nordstrom,… Read More

Choosing the Perfect Name for Your Business

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You’ve covered every base, dotted every “i” and made the most of your resources, and the time has finally come: Your baby needs a name. Not the kind of baby that sleeps in a crib – the kind you are proud to introduce as your very own business. We were reading about a restaurant recently and couldn’t get over the sheer ordinariness of its name. We won’t repeat it here, but let’s just say it fell along the lines of “Food and Table.” The place had a name that showed no imagination, thought or personalization, which is a huge missed… Read More